{"id":16261,"date":"2026-10-27T18:00:55","date_gmt":"2026-10-27T17:00:55","guid":{"rendered":"https:\/\/www.thinkupc.com\/?p=16261"},"modified":"2026-10-27T18:33:07","modified_gmt":"2026-10-27T17:33:07","slug":"entrevista-a-andres-navarro-soto-las-claves-para-la-adopcion-estrategica-de-la-ia-en-la-empresa","status":"publish","type":"post","link":"https:\/\/www.thinkupc.com\/es\/actualidad\/entrevista-a-andres-navarro-soto-las-claves-para-la-adopcion-estrategica-de-la-ia-en-la-empresa\/","title":{"rendered":"Entrevista a Andr\u00e9s Navarro-Soto: las claves para la adopci\u00f3n estrat\u00e9gica de la IA en la empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16261\" class=\"elementor elementor-16261\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8b4bd e-flex e-con-boxed e-con e-parent\" data-id=\"ba8b4bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34eb8ad elementor-widget elementor-widget-text-editor\" data-id=\"34eb8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.apd.es\/revista-apd\/\">La revista de la Asociaci\u00f3n para el Progreso de la Direcci\u00f3n (APD)<\/a> ha publicado, con motivo de su 70 aniversario y en el marco del <a href=\"https:\/\/www.apd.es\/congreso-directivos-2026\/\">8 Congreso de Directivos APD<\/a>, una entrevista en profundidad a <strong>Andr\u00e9s Navarro-Soto<\/strong>, director de Desarrollo de Negocio de ThinkUPC.<\/p><p>En la entrevista, la publicaci\u00f3n analiza c\u00f3mo <strong>la inteligencia artificial est\u00e1 transformando los modelos de negocio<\/strong> y obligando al tejido empresarial a revisar sus prioridades estrat\u00e9gicas.<\/p><h2>El reto de pasar del piloto a la producci\u00f3n masiva<\/h2><p>Durante la conversaci\u00f3n, Andr\u00e9s Navarro-Soto aborda el punto en el que se encuentra la adopci\u00f3n de la inteligencia artificial en el entorno empresarial actual. Tal como se\u00f1ala en la entrevista:<\/p><blockquote style=\"margin-left: 40px; margin-right: 20px; font-style: italic; border-left: 4px solid #007BC0; padding-left: 15px;\"><p>\u00abEl verdadero reto en Espa\u00f1a ya no es dar a conocer la IA, sino lograr la transici\u00f3n del piloto a la producci\u00f3n masiva de manera sostenible, estructurada y gobernada.\u00bb<\/p><\/blockquote><p>Asimismo, destaca que la verdadera ventaja competitiva no reside \u00fanicamente en disponer de la tecnolog\u00eda, sino en la capacidad de integrarla en el propio negocio. Para lograrlo, las organizaciones que est\u00e1n consiguiendo diferenciarse comparten pilares fundamentales como una s\u00f3lida gobernanza de datos, la alineaci\u00f3n con el negocio, la flexibilidad tecnol\u00f3gica y la orientaci\u00f3n al retorno de la inversi\u00f3n.<\/p><h2>Factores clave para el \u00e9xito en la adopci\u00f3n estrat\u00e9gica de la IA<\/h2><p>En la publicaci\u00f3n se repasan tambi\u00e9n los errores m\u00e1s habituales al iniciar estos procesos, como abordar la inteligencia artificial como un proyecto puramente tecnol\u00f3gico o caer en la par\u00e1lisis por la prueba de concepto. Frente a esto, se propone una metodolog\u00eda estructurada que abarca desde la visi\u00f3n inicial hasta el escalado y el despliegue de arquitecturas ag\u00e9nticas.<\/p><p>Por otro lado, se pone en valor el principio de <em>Trust by Design<\/em> para garantizar un uso \u00e9tico, seguro y transparente de la tecnolog\u00eda, as\u00ed como la importancia del liderazgo, la cultura organizativa y la capacitaci\u00f3n continua del equipo.<\/p><p>Puedes leer el texto completo de la entrevista a continuaci\u00f3n:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-376d376 e-flex e-con-boxed e-con e-parent\" data-id=\"376d376\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99b1843 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"99b1843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.apd.es\/entrevista-andres-navarro-soto-thinkupc-ia-del-piloto-a-la-produccion-masiva-sostenible\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accede a la entrevista<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Andr\u00e9s Navarro-Soto analiza en la revista APD las claves de la adopci\u00f3n estrat\u00e9gica de la IA para generar ventajas competitivas.<\/p>\n","protected":false},"author":19,"featured_media":16266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145,149,154,159,164,168,173],"tags":[181,191,195,192,208,234],"class_list":["post-16261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-ai-powered-applications-es","category-cloud-it-infrastructure-es","category-cybersecurity-everywhere-es","category-data-services-es","category-digital-strategy-es","category-talent-management-es","tag-ai-powered-applications-es","tag-cloud-it-infrastructure-es","tag-cybersecurity-everywhere-es","tag-data-services-es","tag-digital-strategy-es","tag-talent-management-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrevista a Andr\u00e9s Navarro-Soto: 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