{"id":6136,"date":"2024-10-16T12:19:00","date_gmt":"2024-10-16T11:19:00","guid":{"rendered":"https:\/\/thinkupc.com\/uncategorized\/digital-design-days-2024-exploring-the-future-of-digital-design\/"},"modified":"2025-03-28T12:47:59","modified_gmt":"2025-03-28T11:47:59","slug":"digital-design-days-2024-exploring-the-future-of-digital-design","status":"publish","type":"post","link":"https:\/\/www.thinkupc.com\/en\/news\/digital-design-days-2024-exploring-the-future-of-digital-design\/","title":{"rendered":"Digital Design Days 2024: Exploring the Future of Digital Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6136\" class=\"elementor elementor-6136 elementor-2184\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d94250a e-flex e-con-boxed e-con e-parent\" data-id=\"d94250a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-097c404 elementor-widget elementor-widget-text-editor\" data-id=\"097c404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\">Over the past few days, October 6, 7, and 8, Albert Bachiller and I, Marc Calvet, as representatives of the Digital Solutions design team, had the privilege of experiencing <a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/ddd.live\/\">Digital Design Days (DDD)<\/a> in Milan firsthand. This event is <span style=\"margin: 0px; color: #363636; font-weight: bold;\">one of the most significant in the realm of digital design,<\/span> bringing together professionals from around the globe. It was three days filled with inspiring talks, innovation, and fresh ideas on<span style=\"margin: 0px; color: #363636; font-weight: bold;\"> how technology and creativity can merge to elevate us to new heights, with tangible examples of how technology and design can be combined to create unique experiences.<\/span><\/p><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\">The talks covered an incredibly diverse range of topics, from digital artist <a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/zhestkov.studio\/\">Maxim Zhestkov<\/a>, who explained how his intrinsic creative process led him to craft masterpieces like the <a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/www.youtube.com\/watch?v=RkC0l4iekYo&amp;t=83s&amp;ab_channel=PlayStation\">PlayStation 5 advertisement,<\/a> to <a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/newsroom.spotify.com\/2023-wrapped\/\">Mariola Bruszewska, the design lead behind 2023 Spotify Wrapped<\/a>, who detailed how she conceived last year&#8217;s campaign for the music giant.<\/p><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\">The central theme of all the talks was <span style=\"margin: 0px; color: #363636; font-weight: bold;\">placing the user at the heart of everything<\/span>. The goal is to create digital interfaces and experiences so natural and intuitive that users don\u2019t even have to think about it. Additionally, we explored many new tools designed to<span style=\"margin: 0px; color: #363636; font-weight: bold;\"> streamline and personalize this process<\/span>, with a special focus on generating dynamic, immersive content from vast amounts of data.<\/p><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\"><span style=\"margin: 0px; color: #363636; font-weight: bold;\">AI also played an omnipresent role<\/span> in most of the talks, illustrating how it is revolutionizing many aspects and transforming creativity. It is no longer merely a tool for automating tasks; it now expedites prototype design and even generates visualizations and designs with just a few clicks. That said, it was also emphasized that AI does not replace human creativity but rather complements and enhances it.<\/p><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\">Another highlight was <span style=\"margin: 0px; color: #363636; font-weight: bold;\">augmented reality (AR) and virtual reality (VR).<\/span> More and more brands are using these technologies to offer impactful experiences to users. Through practical examples, we saw that AR and VR are not just for video games, they can transform the way we interact with products, services, and even with people.<\/p><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\"><img decoding=\"async\" class=\"aligncenter\" style=\"margin: 0px;\" src=\"https:\/\/apptoyoube.upcnet.es\/\/media\/media_content\/2024\/DDD-Milan.jpg\" alt=\"DDD2024-Milan\" \/><\/p><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\"><span style=\"margin: 0px; color: #363636; font-weight: bold;\">Our personal &#8220;Top 3&#8221; talks<\/span>, selected from over 20 sessions during the three days of the event, based on our interests and their relevance to our daily work, were:<\/p><h2 style=\"margin: 1.1428em 0px 0.5714em; padding: 0px; font-size: 1.75em; font-weight: 600; color: #363636; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.125; word-spacing: 1px; font-stretch: normal !important;\">Jonathan Kim (<a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/rarevolume.com\/\">Rare Volume<\/a>)<\/h2><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\">He discussed the current moment, where design increasingly leans towards scalable and secure solutions driven by major tech companies, and where his firm, <a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/rarevolume.com\/\">Rare Volume<\/a>, strives to balance aesthetics with functionality. As creative professionals, they believe in placing equal importance on beauty and utility, leveraging their expertise in design and engineering to create projects that are both highly functional and visually impactful. We were particularly impressed by their work in developing virtual environments based on extensive data, such as the <a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/www.miradortorreglories.com\/experiencia\/hipermirador\/?_gl=1*159wpmb*_up*MQ..&amp;gclid=Cj0KCQjwgrO4BhC2ARIsAKQ7zUkfWMgil7dwCp754EmO4nBzv46ehHrhwGEXkiDueaPH8U9yNLqq5ksaAkrsEALw_wcB\">Gl\u00f2ries Tower observation deck<\/a>, where atmospheric data (temperature, wind, waves, etc.) gathered from the city is transformed into spectacular visualizations.<\/p><h2 style=\"margin: 1.1428em 0px 0.5714em; padding: 0px; font-size: 1.75em; font-weight: 600; color: #363636; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.125; word-spacing: 1px; font-stretch: normal !important;\">Eric Jordan &amp; Tony Novak (<a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/2advanced.com\/\">2advanced Studios<\/a>)<\/h2><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\"><a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/2advanced.com\/\">2advanced Studios <\/a>is a legendary web agency from the era when Flash ruled the internet. Its website served as a benchmark and source of inspiration for web designers in the early 2000s.<\/p><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\">In their talk, the two heads of the agency delved into the complexities that have been artificially introduced into the world of web design. They argued that, in the pursuit of a simpler and more efficient web, sacrifices have been made, and continue to be made, that have led to an &#8220;epidemic&#8221; of dull and monotonous designs, stifling creativity and expression. They called for a return to the origins, when anything was possible and we weren&#8217;t boxed in by the \u201cdictatorship\u201d of templates and proprietary design systems (Material Design, iOS Guidelines, etc.). It was an inspiring intervention that made us reflect deeply on how we should approach our work in the future.<\/p><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\"><img decoding=\"async\" class=\"aligncenter\" style=\"margin: 0px;\" src=\"https:\/\/apptoyoube.upcnet.es\/media\/media_content\/2024\/Jonathan-Kim.jpg\" alt=\"Jonathan-Kim-DDD2024-Milan\" \/><\/p><h2 style=\"margin: 1.1428em 0px 0.5714em; padding: 0px; font-size: 1.75em; font-weight: 600; color: #363636; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.125; word-spacing: 1px; font-stretch: normal !important;\">Maxwell Reed (<a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/kingdomofsomething.com\/\">Kingdom of Something<\/a>)<\/h2><p style=\"margin: 0px 0px 1em; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\"><a style=\"margin: 0px; cursor: pointer; color: #005d92;\" href=\"https:\/\/kingdomofsomething.com\/\">Kingdom of Something<\/a> is a small design studio based in the Netherlands. In their talk, they explored how the power of animation and micro-animations can be harnessed to enhance digital products and experiences. By employing simple animation techniques, it\u2019s possible to trigger dopamine, empathy, and a wide range of emotions in users. The session demonstrated how leading brands use these techniques to stand out and outpace their competition. Notably, we were impressed by the ingenious use of gamification and motivation by Duolingo.<\/p><p style=\"margin: 0px; padding: 0px; color: #4a4a4a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; word-spacing: 1px;\">Attending Digital Design Days 2024 was a <span style=\"margin: 0px; color: #363636; font-weight: bold;\">tremendous opportunity to closely explore the latest trends in digital design and discover how to incorporate them into our projects<\/span>. Over the course of three days, we witnessed how innovative technologies such as artificial intelligence, augmented reality, and virtual reality are reshaping the digital landscape, providing us with tools that expand creative possibilities and enhance user interaction. This experience has sparked new ideas to improve the quality and relevance of our projects, ensuring they truly connect with users and helping us stay at the forefront of an ever-evolving sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marc Calvet and Albert Bachiller describe their experience at Digital Design Days (DDD), one of the most important events in the field of digital design.<\/p>\n","protected":false},"author":9,"featured_media":4600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[278,256],"tags":[209],"class_list":["post-6136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy-en","category-news","tag-digital-strategy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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