
Designing in the age of AI: the new role of user experience
Discover how artificial intelligence is transforming the role of user experience: from screen design to decision-making.
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Discover how artificial intelligence is transforming the role of user experience: from screen design to decision-making.

We optimize the digital shopping experience using reinforcement learning techniques to maximize catalog performance in real time.

Discover how we promoted AI applied to industry at the 4th Ripollet Business Breakfast with Mauricio Echeverría.

Learn more about the visit of the Universidad Peruana de Ciencias Aplicadas to ThinkUPC as part of the International Seminar on Systems Management.

Listen to the podcast of the radio show L’Altra Ràdio (Ràdio 4, RNE) where Javier Otero and Marcos Montero talk about vibe coding.

Daniel Méndez presents Coloq.ia as a real-world use case of AI in Catalan within the framework of the AINA project conference.

Marc Calvet explores how Calm Technology and UX design help reduce complexity and improve the experience in digital environments.

ThinkUPC-Rubí City Council collaboration to create AL TEU COSTAT. Inclusive App with AI and WCAG accessibility for functional diversity.

Discover how to reduce token consumption and optimize costs in AI projects through a more compact and efficient data format.

Horaris UPC has been recognised by the Social Council for its innovation and for promoting more efficient and unified academic management.

Visitors from Universidad del Pacífico learned about our work in artificial intelligence and digital transformation during a session at ThinkUPC.

The shortage of public data threatens the progress of AI. Discover how the industry is seeking new sources and solutions.