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AI-powered applications

Designing in the age of AI: the new role of user experience

Designing in the age of AI: the new role of user experience

Discover how artificial intelligence is transforming the role of user experience: from screen design to decision-making.
Intelligent product sorting for Camper's eCommerce

Intelligent product sorting for Camper’s eCommerce

We optimize the digital shopping experience using reinforcement learning techniques to maximize catalog performance in real time.
Participating in the 4th Ripollet Business Breakfast to boost AI in industry

Participating in the 4th Ripollet Business Breakfast to boost AI in industry

Discover how we promoted AI applied to industry at the 4th Ripollet Business Breakfast with Mauricio Echeverría.
Welcoming students from the Universidad Peruana de Ciencias Aplicadas

Welcoming students from the Universidad Peruana de Ciencias Aplicadas

Learn more about the visit of the Universidad Peruana de Ciencias Aplicadas to ThinkUPC as part of the International Seminar on Systems Management.

Talking about vibe coding and the future of intent-based applications on L’Altra Ràdio

Listen to the podcast of the radio show L’Altra Ràdio (Ràdio 4, RNE) where Javier Otero and Marcos Montero talk about vibe coding.
Daniel Méndez presents a real-world use case of AI in Catalan at the AINA project conference

Presenting a real-world use case of AI in Catalan at the AINA project conference

Daniel Méndez presents Coloq.ia as a real-world use case of AI in Catalan within the framework of the AINA project conference.
The future of interfaces is neither brighter nor faster: it is calmer

The future of interfaces is neither brighter nor faster: it is calmer

Marc Calvet explores how Calm Technology and UX design help reduce complexity and improve the experience in digital environments.

We drive “AL TEU COSTAT”, the app connecting community capabilities in Rubí

ThinkUPC-Rubí City Council collaboration to create AL TEU COSTAT. Inclusive App with AI and WCAG accessibility for functional diversity.
TOON: the data format that reduces AI costs and optimizes token usage

TOON: the data format that reduces AI costs and optimizes token usage

Discover how to reduce token consumption and optimize costs in AI projects through a more compact and efficient data format.
Horaris UPC rep el Premi UPC a la Qualitat de la Gestió Universitària

Horaris UPC receives the UPC Award for Quality in University Management

Horaris UPC has been recognised by the Social Council for its innovation and for promoting more efficient and unified academic management.
We welcome the MBA Business Analytics students from Universidad del Pacífico

We welcome the MBA Business Analytics students from Universidad del Pacífico

Visitors from Universidad del Pacífico learned about our work in artificial intelligence and digital transformation during a session at ThinkUPC.
La gran sequía de datos en la inteligencia artificial

The great data drought in artificial intelligence

The shortage of public data threatens the progress of AI. Discover how the industry is seeking new sources and solutions.

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